We project your hotel onto the mind of your Guests.
Proyecta H completes your hotel
Proyecta H (Soluciones Integrales para la Gestión Hotelera S.L.) joins together highly experienced hotel management professionals who act as hands-on consultants, advisors and trainers for the integral development, management and promotion of hotel projects.
We provide our services to independent properties, whether urban or in other environments.
Through our cooperation, you will be able to optimise your hotel’s operations, control, manage and forecast your actual and future costs and expenses, and Improve your positioning in the market by means of a well-planned and professional sales & marketing strategy, in order to benefit your financial results in the mid- and long-term.
Because excellence and know-how in hotel management is not a resource available only to the large chains.
Our objectives are:
- To maximize the performance and yield of your hotel operation.
- To implement the most up-to-date tools and methods of proven effectiveness in hotel management, adapted to the specific infrastructure and necessities of your own property.
- To make our own your values and objectives, in order to obtain for your hotel unique results in line with your expectations, and through a long-term relationship.
In the initial phase, we seek to attune to your hotel through a better understanding of your motivations, expectations and objectives in the mid- and long-term as investor, owner or hotel manager.
Secondly we make a comprehensive audit of your property on location, in its actual situation and paying particular attention to the following criteria::
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Context:
Geographical situation, infrastructure, competitors and actual positioning.
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Scenery:
Actual market and segments of the hotel, occupancy and average rate cycles.
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Services:
Presentation of the services and products offered: abilities of the personnel, image projected to the Guest, product consistency in time, etc.
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Operation:
Analysis of all in-house operations and actual internal organization.
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Procedures:
Evaluation and appraisal of all work procedures.
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Commercial Projection:
Study of the measures and initiatives taken – and those to be eventually taken – for the creation and implementation of a tailor-made and realistic sales and marketing plan.
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Financials:
Analysis of the historical financial data (profit & loss reports), year-end results, as well as the cash-flow variations and the affecting variables thereof in the previous five years. This will allow us to devise, along with the study and development of the sales & marketing plan, a realistic forecast for future revenue and expenses, as well as properly crafted annual budgets to be used as reliable guides and tools for your hotel’s financial management.
We conclude this assessment with the presentation, in person, of a complete and confidential report consisting of:
- The conclusions of the analysis of all the aforementioned points.
- The proposal of concrete actions, based on this study and its objectives.
- A detailed Action Plan for the execution of the proposed initiatives.
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At Proyecta H, we firmly believe in and support the value of continuous training and formation of the hospitality business personnel as a necessary condition to fulfil the expectations of our Clients for their Hotel.
Therefore, Proyecta H offers Consulting and Formation Services in the areas which have a major impact on the internal operation, as well as over the level of service received and perceived by the Guest.
Our principal objective being to project onto the Guest a complete product, up to par with the one you aspire to, and at the level, or beyond, your Clients´ expectations.
Commercial Projection
- Production and implementation of a professional sales & marketing plan adapted to the specific market, segments, characteristics, needs and resources of your property.
- Introduction into the structure of your internal commercial organization of the latest and most cost-effective tools of e-marketing, e-commerce and marketing-on-line.
- In-depth definition of the Product, in coherence with your vision, to be projected toward the desired Clientele.
- Identification and definition of the Target markets and segments.
- Benchmarking and study of your competitors.
- Maximization of the sales potential of all the distribution channels available on the market and within reach of your hotel’s resources, such as GDS´s (global distribution systems), specialized web pages, hospitality and tourism-related fairs, relevant associations, regional tourism offices, convention bureaux, etc.
- The promotion of your Hotel: Web page, brochure, relevant and continuous networking with travel agencies and specialized webs, etc.
- Implementation of adapted systems and methods for a better management of your sales and rates, such as Revenue and Yield management, in order to maximize your property’s income on a daily basis and during economic and year-round cycles.
- Structure of the sales and reservations departments, with specific attention to rate definition criteria, occupancy forecasts, etc.
Financials
- Financial analysis of the entire operation (points of sale, revenue, expenses, fixed costs, EBITDA, etc.), leading to concrete recommendations to implement an accounting system and procedures that facilitate the long-term control and follow-up of the financial management of your property, and allow the elaboration of reliable financial forecasts, along with the data provided by the sales & marketing dept.
- Follow-up of the correct implementation and efficiency of the adopted measures.
- Optimisation of the resources offered by the computerized management system in use on property, and of its diverse modules.
- Knowledge and investigation of potential public subventions and financing sources, whether regional or governmental, applicable to the hotel project.
Operations
This division encompasses the following key departments – although the list is not exhaustive.
- Within the Rooms division: Front Office, Back Office, Concierge, Housekeeping, Laundry, etc.
- Within the Food & Beverage division: all points of sale related to F&B (restaurants and kitchens, banqueting, bars, room service, minibars, …)
- Wellness and Spa services
- Conferences / Conventions / Meetings’ Services
- Other points of sale
Our work in these areas consists in the optimisation of the production systems and procedures in order to reach and maintain a flexible and cost-effective balance between expenses – both fixed and variable –, efficiency and consistency over time of the quality of the product delivered to the Client.
Compliance with local legislation and regulations
Compliance with the laws and regulations in effect in the hospitality sector, and directly related to the geographical location of your property:
- Government Board of Health or equivalent.
- Labor Safety Measures in the workplace, as dictated by current legislation.
- Alignment with Client Data & Information Protection laws.
- Others.
Guest-Oriented
- Comprehensive Client Service Standards.
- How to Handle Complaints – at all Levels of the Hierarchy.
- Promote Guest Fidelity and Repeat Business.
- Basic and Advanced Practical Tools to deliver Quality.
- Personnel Motivation:
- The Role of the Leader.
- Its Impact on the Guest.
- Its Relevance within the Internal Hotel Operations.
- Selling One and All Hotel Products: the Business of all Employees.
- Upselling: Maximize the Spending of your Guests in your Property’s Points of Sale.
Oriented to the Optimisation of your Human Resources and Internal Operations
- Personnel Pre-selection and Selection.
- Foundations and Techniques for an Effective Internal Communication Network.
- Train the Trainer:
- How to introduce your new Employees into your Operation.
- Employee Continuous Training and Formation.
- Management & Team Work: Hand in Hand.
- How to Manage and Organize your Time Efficiently (tailored for either Management or Line Employees).
- Financial Management Concepts, Cost Control and Expenses Forecasting (offered as a whole and by departments).
- Adapting to Change: Fundamentals and the Role of the Leader.
Oriented to Fulfil your Hotel and Personnel specific Necessities
- Please contact us regarding your specific formation requirements – We will present you with a training proposal adapted to your request.
Proyecta H offers personalized and tailor-made Services. Therefore our rates are determined by the specific contracted service(s), which are always presented beforehand in a clear and detailed format, once the assignments have been defined with the Client.
We invite you to contact us to prepare the evaluation of your Consulting and Training necessities.
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